2020 NEXTY Winner
What are the NEXTY Awards?
The NEXTY Awards recognize the pinnacle of excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and planet.
How are the products judged?
The judging for the NEXTY Awards is a two-tier process consisting of a preliminary judging and a final judging using this primary criteria:
- Innovation: shows truly creative thinking and execution; uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
- Inspiration: adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
- Integrity: takes a creative, next-gen approach to clean ingredients, sustainability, transparency, traceability and safety/security.
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