With the vision that food with clean, simple ingredients deserves a clean, simple design, Taste Republic recently launched fresh brand identity and that puts the focus on what they do best: Gluten-Free and Grain-Free Pasta. The new look reflects Taste Republic’s mission to revolutionize gluten-free food as part of their efforts to help build a more inclusive and sustainable economy.
“We built this company on the belief that everyone deserves good food, regardless of food allergies or lifestyle, and we wanted to ensure our branding reflected that,” said Peter Robertson, Founder and Chief Creative Officer of both Taste Republic and RP’s Pasta. “We tested a variety of new packaging versus our old look, and this was a resounding winner amongst consumers.”
The clean, simple logo now features a bird, representing the company’s mission to liberate all from a taste and texture tradeoff when eating gluten-free food. A nod to Taste Republic’s commitment to transparency as a Certified B Corp, the new streamlined package offers more clear, simplified labelling so consumers can quickly identify the pastas that suit their dietary needs, values, and lifestyle.